by nouri | بهمن ۱۹, ۱۳۹۸ | Uncategorized
The last two decades have witnessed ‘digital transformation for achieving digital excellence’ to become one of the key organizational goals regardless of the industries, the business belongs to. While most of the organizations consider it as one of the key goals to achieve for their success, when it comes to its execution, they fail. Their failure is attributed to them mistaking digital transformation as being a ‘one-time change’ they, as a business, need to make. “Digital Transformation is a journey, not a destination” Digital Transformation is thus, not just a ‘one-time change’ for the organizations to make. But it is a long term strategic change, a continuous journey of transformation the business needs to embark on, for reaping its benefits in terms of achieving digital excellence. What exactly then, is Digital transformation? By its very definition, digital transformation of your business is application of digital technology to radically enhance the performance and access to markets for the organization. So, the experts across the industries are making use of the digital advances such as big data, data analytics, social media, mobility and smart embedded devices along with smarter and more advanced usage of the traditional technologies such as ERP to help them improve the customer relations dynamics, internal business processes and the over-all value generated. While most of the organizations believe that digital transformation can be driven through technical excellence, in order to effectively undertake it, the businesses need a little more. So, while it is a fact that an organization is not going to achieve digital transformation without technical excellence, it is not the only factor that counts. Apart...
